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Mind The Gap

Through the past few months of having to manage and operate business development through social distancing and work from home scenarios, the opportunity for gaps in the BD process have had the opportunity to widen. This is nobody's fault and everybody's fault at the same time, so no use in pointing virtual fingers that are… Continue reading Mind The Gap

Subject

I'm normally not going to get too tactical here, but here's one thing. Nobody is or is not opening your email because of the subject line. The only reason anyone is opening anything is because they recognize either your name or your company's name. If they don't recognize either of those, you have a .2%… Continue reading Subject